Social Media is the collective term for all platforms where people can share content and network. We know that Twitter, Instagram, Facebook, TikTok, and LinkedIn are some of the most well-known social media platforms. With billions of people scattered over one or more of these platforms, it may appear that they are saturated. Are they really? Social media's relevance is far from being exhausted. Apart from the global population that is getting familiar with social media, a new generation of social media users is added every year. This means that it is ever-growing. In this article, we discuss why social media is still not saturated.

Unexplored Regions

Billions of people around the world are already using social media. In addition, countries in Asia and Africa are rapidly digitizing, with more n more people using smartphones. The doors to the untapped demographics will open new avenues to a whole new group that is ready to consume everything available on social media. Social media can customize the same content in regional languages and formats to reach every corner of the world. For several brands, social media is a platform for global expansion.

New Trends

Social media is updated every second, and new trends are emerging daily. For marketers especially, following the latest trends to market to a target audience has become inevitable. For example, short videos are currently widely popular and market everything from a snack to a movie. The entire landscape of social media soon adapted to this new trend. Such innovative trends will keep on coming to keep people amused and interested. Social media is also a platform for e-commerce, and the associated possibilities in this field are tremendous. Since businesses see immense potential in social media, they have dedicated teams that develop ideas to stay innovative.

Influencer culture

Social media influencers have become the most revolutionary marketers in the area. Common people relate to these non-celebrity social media users. Their loyal " followers” take their recommendations and suggestions seriously, who could be people from the remotest lands to affluent people. There are micro and nano influencers as well who engage with niche communities. Brand collaborations with such influencers have helped brands penetrate any targeted market’s depths.

Social Impact

Social media has also been a catalyst for activism. Many social movements, such as #MeToo, gained public attention through social media. If most people are hooked to their phones now, where else should marketing and activism be? These platforms are critical in driving social change and creating an impact. Therefore, social media is a long way from being irrelevant.

Conclusion

Social media platforms have been on the scene for over a decade now. But their popularity has risen only in the past 4-5 years. It has a long way to go. With new trends emerging every now and then and millions of people joining the social media frenzy every year, it is far from being saturated. The success of any brand and business today would largely depends on how efficiently they utilize the full potential of social media.