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When it comes to marketing a business the number one element that is to be considered is the aesthetics of the business and as we all know aesthetics by aesthetics I mean the quality of the landing page for the quality of the website. Now whatever it may be, the only thing that matters to any person that visits your website is what value have your business brought to your existing customers. Development can be of different types, the number one development when it comes to converting your leaves to sales qualified lead is nurturing them worth values that you have brought to the existing customer.

The number one value in that form is the values blended with the vision of your business. For any business - when the vision is corrected and tweaked to match the vision of the audience, then it is entirely a different scenario. This scenario when mapped with your Marketing Qualified lead - Mapped CRM. Here the real play takes place. This real play is well known as the quality and the conversion of leads and sales qualified leads. When I say Sales Qualified Leads, it means the pure conversion and sales closure.

But how does this happen, when you don’t have a well lit landing page or brand value. This is where marketing comes into play. Nowadays we see a lot of influencers speaking about our personal favorite brands, perhaps the first time you have heard about the brand you love the most must have been from any influencer or social media marketer. This is the real communication medium through which the spectrum of value passing takes place or we can say the whole cadence of leads takes place. But where does all these lead to ? It is nothing but your landing page or website. The landing page you have or the website you have built acts as the button of the funnel of the lead pipeline you have been created or you are planning to try to create with the help of advanced marketing strategies or branding elements.

We all know that branding acts as the face of any product, and when it lacks we switch it to marketing. This marketing can only be tweaked with the help of funnels for an effective conversion. All this leads to the so-called ‘BOFU’ Which can also be called the button of the funnel. Those button of the funnel is the end place where your CRM takes the leads from. But have you ever noticed why leads drop off when it comes to the BOFU. The only reason behind this the conversion value not being communicated or the vision of your business not being communicated