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07:07 AM July 3, 2023
TikTok is the new Performance Marketing Platform
TikTok needs no introduction, but if you are coming from another planet, here it is for you. TikTok is a platform for short-form videos. People make lip-sync, songs, dance, and other creative videos with the help of extensive filters
TikTok needs no introduction, but if you are coming from another planet, here it is for you. TikTok is a platform for short-form videos. People make lip-sync, songs, dance, and other creative videos with the help of extensive filters, special effects, and editing options available on TikTok. Apart from these, TikTok is also used for activism, campaigning, and educating.
Since its inception in 2017, TikTok has become extremely popular as a performance marketing platform. In performance marketing, a marketer is rewarded only if specific goals or business objectives are met. Brand partnerships with influencers on TikTok work based on this kind of marketing. This article explains why TikTok is the new performance marketing platform.
User Engagement
The maximum number of users on TikTok are youngsters all over the world. This young population uses TikTok for entertainment and self-expression. TikTok users, who are primarily 16-24 years old, spend almost 1.5 hours daily on the platform. Therefore, marketers get a significant window for engagement with this demographic.
Influencer Marketing
You can partner with appropriate influencers depending on the kind of service or product you need to market. This can help your brand to reach the right audience faster and help you generate leads. Influencers use creative and engaging content to do so. It is a win-win for the business because you must only pay based on performance.
Different Ad Formats There are several methods by which TikTok ads can be bid on. The cost is based on the performance of the ad.
These methods may have only minor differences but lead to widely varying results.
Integration of E-commerce
Understanding the potential, TikTok has integrated e-commerce features. Businesses can now redirect users to purchase items tagged in a particular video. This simplifies the shopping experience for people. This marketing method has very high conversion rates. Viral content can directly convert into sales using the “Shop Now” buttons integrated with TikTok.
Organic Reach
TikTok has the power to make your content viral. Its algorithm is such that it reaches millions of organic users within a short period based on their engagement patterns. Crafting viral trends and challenges makes it easy for a brand to boost its visibility. This organic reach fuels the performance of any ad or marketing technique.
Conclusion
Billions of users across the globe are using TikTok. Some users who have thousands of followers and a niche audience can help promote and market a related brand using their entertaining or educating content. These influencers only need to be paid based on their performance. The ads can be paid in various formats, such as cost per click, view, sales, etc. With its popularity growing rapidly in the past few years, it is safe to say that TikTok is the new performance marketing platform.
Since its inception in 2017, TikTok has become extremely popular as a performance marketing platform. In performance marketing, a marketer is rewarded only if specific goals or business objectives are met. Brand partnerships with influencers on TikTok work based on this kind of marketing. This article explains why TikTok is the new performance marketing platform.
User Engagement
The maximum number of users on TikTok are youngsters all over the world. This young population uses TikTok for entertainment and self-expression. TikTok users, who are primarily 16-24 years old, spend almost 1.5 hours daily on the platform. Therefore, marketers get a significant window for engagement with this demographic.
Influencer Marketing
You can partner with appropriate influencers depending on the kind of service or product you need to market. This can help your brand to reach the right audience faster and help you generate leads. Influencers use creative and engaging content to do so. It is a win-win for the business because you must only pay based on performance.
Different Ad Formats There are several methods by which TikTok ads can be bid on. The cost is based on the performance of the ad.
- Cost per click: based on the number of times ads are clicked on.
- Cost per impression: based on the number of views.
- Cost per sale: based on an ad’s number of sales.
- Cost per lead: based on the number of people who signed up for something.
- Cost per acquisition: based on whatever objective a marketer has- could be a sale, signing up, etc.
These methods may have only minor differences but lead to widely varying results.
Integration of E-commerce
Understanding the potential, TikTok has integrated e-commerce features. Businesses can now redirect users to purchase items tagged in a particular video. This simplifies the shopping experience for people. This marketing method has very high conversion rates. Viral content can directly convert into sales using the “Shop Now” buttons integrated with TikTok.
Organic Reach
TikTok has the power to make your content viral. Its algorithm is such that it reaches millions of organic users within a short period based on their engagement patterns. Crafting viral trends and challenges makes it easy for a brand to boost its visibility. This organic reach fuels the performance of any ad or marketing technique.
Conclusion
Billions of users across the globe are using TikTok. Some users who have thousands of followers and a niche audience can help promote and market a related brand using their entertaining or educating content. These influencers only need to be paid based on their performance. The ads can be paid in various formats, such as cost per click, view, sales, etc. With its popularity growing rapidly in the past few years, it is safe to say that TikTok is the new performance marketing platform.
